One thing that was clear to me after this year's E3 was the complete lack of SOCOM coverage. Even though the game was there playable at the show, only a handful of publications put up a hands-on report on it. This could be because the game was already shown a few weeks prior at a Pre-E3 event just for the game, but the build being shown in Sony's booth was a lot fresher yet we barely heard a peep.
The result of that being, the nominations and awards that are going out from many of these websites (including GameTrailers) have completely failed to mention SOCOM Confrontation in any category. Which is quite odd considering that all recent hands-on reports are saying the game keeps looking and playing better.
But the real kicker is Comic-Con. Occurring last week and not normally a place where you see that many games, SOCOM Confrontation was playable on the show floor. And while it seems that many casual visitors got hands-on time with the game, I have not read a single preview from IGN, 1up, or GameSpot (or anyone else for that matter), about it's presence at the show. Not in podcasts either. Even though it was being shown off in Private Beta form.
So who's to blame? The media who keeps "ignoring" SOCOM? Nope. I put the blame on Sony.
While in the past year Sony has managed to finally support the SOCOM community with a dedicated community person and for the most part, keep us fat and happy, what they have failed to do is generate any hype outside of this hardcore base of SOCOM fanatics.
For a game that supposedly looks and plays great, as said from various 'qualified' people around the web including Jeff Gerstmann (GiantBomb), Jeff Hayes (IGN), and Thierry Nguyen (1up), Sony hasn't been able to deliver the hype on their end. The most obvious example of this was their E3 Press Conference, where Confrontation was nothing more than a 5sec video between a mish-mash of other titles.
Considering the legacy and power of the SOCOM franchise, I've been extremely disapointed with how Sony has treated it. Keeping the core community happy is not going to blind us to the fact that its been severely under-hyped (yes, history shows that most hype is generated within the company, not the media), and how that will hurt its userbase come launch.
To me, it feels like Confrontation is being sent to die. Unless we witness a huge marketing push come September and October, its clear Sony doesn't have much interest in pushing the game. Maybe they feel it's on auto-pilot and that it can sustain itself, but personally I don't think that's true. This is a franchise that went through a world of hurt and someone has to let those casual gamers know that the real SOCOM is back, while informing those who are unfamiliar with SOCOM why they should care.